Cadence
Rebuilt the growth engine with sharper creative, media buying, and a clearer path from clicks to customers.
Client
Cadence
Industry
DTC wellness
Timeline
5 months
Services
Paid media, Creative
The challenge
Cadence came to us with strong products and growing demand, but the marketing system behind them was becoming harder to scale. Paid media was producing inconsistent results, creative performance was difficult to predict, and reporting made it challenging to understand which channels were actually driving profitable growth.
The team had plenty of data, but not enough clarity. Campaigns were being optimized individually instead of looking at the full customer journey, while creative testing had become reactive rather than systematic.
What we did
We started by rebuilding the measurement foundation and identifying the metrics that actually mattered to the business. From there, we simplified the campaign structure and created a more disciplined approach to budget allocation.
Consolidated campaigns to give the algorithm stronger conversion signals.
Developed a repeatable creative testing framework.
Introduced new hooks, formats, and messaging angles every week.
Shifted budget toward audiences and campaigns with proven potential.
Rebuilt the reporting system around revenue and acquisition efficiency.
The outcome
Five months later, Cadence had a much clearer and more scalable growth engine. Blended ROAS more than doubled from the starting point, while customer acquisition costs fell significantly.
The biggest improvement wasn't just the numbers. The team could finally see what was working, understand why performance changed, and make faster decisions with confidence. Cadence now has a repeatable system for testing creative, managing spend, and turning profitable opportunities into sustainable growth.
ROAS: Blended return
CAC: Acquisition cost
Conversions: Qualified growth
